Car Rentals in Goa-TAXI GO & CABS IN GOA are the Brands to Watch.
Car Rental business in Goa has been mostly
unorganised. Most of the stake holders are operating this business only
confined to their contacts in the hotels or through a small office set up which
is like a ALL IN ONE counter for all types of transportation needs
including bus tickets.
"Joey's Car
Rental"
was the only professional player we could have recalled in this
industry before last 2 years.
However things are changing, Players in
this business are getting organised business houses.
Some of them are ahead in the race and are
on the track to become The "BRANDS" of the car rental
business in Goa.
"Taxi
Go" &"Cabs in Goa", are few such companies which are
definitely ahead in the race and are close to be the dominant players in this
biz.
With the Tagline "Go Safe, Go Anywhere" , Taxi Go is the company with the most presence in the web world.
It is strongly agreed that the growth of
this industry is linked with the internet. It is the internet where your target
customers are looking to find a car rental service.
There is no doubt that this industry
survives mainly on Tourists in Goa, and there is an increasing trend of
tourists going to Google for most of their queries/needs.
With the Tagline "
Convenient. Safe. Reliable"
Cabs in Goa is also relying
on its web presence to pool the customers.
Why we are terming these 2 as brand is for a simple reason that these 2 companies have got their basics of branding right.
The professional Logo, Their FB pages,
their Tag lines, Their urge to be presentable as a superior company are all the
basics which a rising brand should have.
We are very interested in seeing these
companies progress as brands in near future.
Lets wait and watch.
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8 comments
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