Brand Personality-Does your Brand have One?
Lets talk about Apple Inc., if it was a human, one would say "apple" is a geek, very intelligent and very creative, he/she is ahead of all of us and is a perfectionist.
Having a personality for your brand certainly helps..
But once you get it right, you certainly can cash on it.
Many a times, you will find that the brand personality has reached one step ahead, and it has got extended to its employees and even to its owners. E.g.. Employees of Tata Group or the owners like Dr. Vijay Mallya.
This is good as it is important that your brand reflects a consistent personality across all its exposures.
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write to us : brandingingoa@gmail.com
Lets talk about Apple Inc., if it was a human, one would say "apple" is a geek, very intelligent and very creative, he/she is ahead of all of us and is a perfectionist.
Having a personality for your brand certainly helps..
- It attracts customers who have similar personalities to your brand, these set of customers become your fan very easily.
- It also attracts customers who Adore your personality type.
- Having a personality for your brand helps in chalking out an publicity plan.
But once you get it right, you certainly can cash on it.
Many a times, you will find that the brand personality has reached one step ahead, and it has got extended to its employees and even to its owners. E.g.. Employees of Tata Group or the owners like Dr. Vijay Mallya.
This is good as it is important that your brand reflects a consistent personality across all its exposures.
For receiving articles in your mail box, kindly subscribe to us by an email.
write to us : brandingingoa@gmail.com
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