Paulo Travels.....Goa's very own Buswala
Having this strong BRAND PERCEPTION, can certainly help Paulo travel to increase its business opportunities.
For many tourists, the idea of Goa starts with the name "PAULO "travels. The minute they board the Paulo bus from Mumbai or Bangalore to come to Goa, they get the feel of Goan hospitality and kindness.
The Cleaner/Helper on the bus will hardly keep quite or rarely be serious, he is full of life, cracking jokes and smiling around.
Not to forget the tips and guidance they offer for their passengers about what to do and not to do in Goa.
Well this is what Goa is all about, Smiling faces, casual people and kind hearts.
Paulo travels is the "alpha" of interstate travel brand in Goa. Its difficult for any other player to come even close to this "brand perception".
Having this strong BRAND PERCEPTION, can certainly help Paulo travel to increase its business opportunities.
Providing Tourism related services to their passengers like Rent a bike, Book a hotel (already doing this thru its website, can be done through personal touch also), Taxi services till final destination or simply Promoting ads (preferably of Goan brands) thru the television sets in the bus.
Idea here is to promote a thought that if your brand has a strong perception, you can benefit from it in terms of related biz. opportunities that are in line with the perception.
Here in case of Paulo travels, the perceptions of a "GOAN" Brand, a "LOCALITE GOAN", a Friendly "GOAN", a ready to "HELP GOAN" can help Paulo venture into other tourism related services for the thousands of tourist who travel on Paulo buses.
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