Branding tips count no 21
Brand Feelings: Analyse how your customer feels when they connect to your brand.
They may feel happy, Sad, Self pride, Fun, Confused, Curious, satisfied, wise, Trust, Nostalgic etc.
Understand these feelings for your brand and ensure that your brand feelings are positively affecting your brand perception.
For Eg. Mcdonalds promote happy feelings, Luxury products like BMW/Merc indulge in making you feel social pride, our Goan brands like “Mum’s Kitchen” gives you a feeling of calmness.
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