Your Brand, Its Design and Its Style...
To achieve the stature of a " LEGENDARY" brand, there has to be something beyond normal technical aspects of Branding. There is something more to it.
I came across an image on the net, an outline of a face of a famous personality.
Most of the
people would easily guess this personality looking just at the “toothbrush
Moustache” (See Pic. 1).
Similarly you just look at particular pair of glasses and the first name comes to your mind is “MAHATMA”
The branding lesson here is that brands should aim at attributing a unique style to it. The style which goes along with your brand personality and most importantly represents ORIGINALITY.
So, guys, hurry to your design expert, your brand consultant and discover/invent the unique style that will be associated with your brand, and will make your brand memorable.
Examples:
“ABSOLUT” vodka, their bottles need not have a name on it.
Mario Miranda’s cartoons don’t need his signatures on it, the unique style is enough.
Remo Fernandes...there is no other singer who sounds like him; he has his own singing style.
Sound of the Royal Enfield "Bullet"
Kindly understand that, here I am not making a point that you should try and experiment with your logo design or your packaging...one needs to think beyond the traditional aspects of your brand identity material to discover/invent/design your unique style.
Write your feedback to email: brandingingoa@gmail.com
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