Brand Identity System

5 Reasons Why a Small Business Need a Brand Identity System

    

Business and marketing experts urge small business owners to "brand" their businesses with a logo and a set of consistent marketing materials, this concept is known as brand identity system.

A brand identity system can go long way in positively impacting the revenues of your biz and can certainly help in gaining customer loyalty. 

Below I have highlighted the top 10 reasons why businesses need a Brand identity system.

1. To convey that you are established. A logo and professionally-printed materials show that you are committed to both your business and your clients. It also makes you look like you've been around for some time, and that you're stable. A logo makes you look experienced and professional, and can go a long way towards making your business appear credible. And, if you'd like to be known as an expert in your field, this type of credibility is the first thing you have to establish. 

2.      To stand out in your field. A well-designed logo and a Brand identity system can put you far above the competition. Most of the clients look for a well-defined company, and "look and feel" may be one of their criteria in making a purchasing decision. A professional-looking Company will definitely have edge over its competition and help you gain and retain customers.

3.      Brand Re-call-To be more memorable. Forty percent of people better remember what they see than what they hear or read. So having consistent branding on your business materials make you more likely to come to the forefront of potential clients' minds when they have a need for your goods or services. A consistent logo and color scheme on your visiting cards, letter heads, brochures, websites and other merchandise such as your employee uniforms will help your brand have maximum recalls which are bound to stay in customer’s mind for a long time, helping you in your business.

4.      Establishing Brand Equity: Brand Equity is something that can enhance your business value; every business should aim at having brand equity. The first step towards attaining brand equity is to start with establishing a brand identity system. A well quantifiable Brand equity can help you in getting capital for business growth, also shall certainly help you in valuation of your business if you are looking at selling shares of your business.

5.      To give clients a sense of stability and pride for your customers- You may not have been in business "since 1908," but if you have invested in an identity, you are more likely to acquire clients and become preferred business brand. Your customers feel a pride to own branded products. Your brand identity would satisfy this urge of your customers which many a times have a large impact on customer buying decision. 

These benefits will certainly boost your business and your confidence, so start thinking about developing a logo and identity as soon as possible.

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