Olympics 2012......Cash on it for higher sales/ Brand Building?
Sports Businesses in Goa like, Champs, Angley's and Sunny sports boutique have not shown any interest till now in taking advantage of the London Olympics to build their brand and increase their sales during the event.
Sports Businesses in Goa like, Champs, Angley's and Sunny sports boutique have not shown any interest till now in taking advantage of the London Olympics to build their brand and increase their sales during the event.
There is lot of hype about the Olympics 2012 around all the media, may it be print or TV.
Various National/International brands from varied sections of Telecom, Retail, Auto etc are promoting their brands by associating with Olympics (Sports in General). I am sure a local sport Biz brand also has a direct opportunity to cash on such events.
Sport biz brands like champs, Angley's and Sunny can definitely plan some activity around this event and boost its brand publicity/Brand Image. Till now I have not noticed any activity from these businesses.
A simple message wishing Good luck to the Indian Athletes may help to begin with. A campaign through social network, Organising/ promoting sports event during this period will definitely help these businesses to build their brand and increase their sales.
I want to sum up this note by expressing below statements for the readers to analyze the reasons behind such ignorance of branding opportunities...
Is it that our Goan Businessmen don't get such ideas or realize existence of such unique opportunities?
OR
Is it that they don't feel need for such activities as their business is doing well other wise also?
OR
Why to spend on such activities to build a brand, They already have a good name in the market and that is enough?
Article by www.brandingingoa.blogspot.in
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